Did you know that 70 - 80% of your revenue will result from personal fundraising? Last year, 86% of ALL the funds we collected were from personal fundraising! Personal fundraising includes letter writing, email writing, making phone calls, and having in-person meetings with potential donors (when safe to do so). This is a critical piece of your campaign and we have resources and tips to help you! 

Contact List

Everything starts here and it is potentially the single most important aspect of your campaign! We will work on building this list out during your Goal Planning 2 Meeting!

Letter Writing Campaign

Email Writing

Think of all the amazing contacts you brainstormed for your Contact List! Not only do we want to send them a letter, but also send them an email on our Kick Off date! 

Emails are one of the most efficient ways to fundraise. Supporters tend to donate 20% more online so it is important to follow up with your network each week to ensure that they have plenty of opportunities to support you, receive updates about your campaign, and information about special events. 

Don't know how to start or what to write? Don't fret! We've got a template for that too!

Personal Asks

A personal ask is when you meet with a donor one-on-one in person, via phone, or on some sort of video chat (FaceTime or Zoom). Having a discussions with potential donors can help create more meaningful connections and allow you to share your enthusiasm for this mission. Use this script to help you! 

Fundraising Website

You will receive a customized fundraising website that you can personalize! 

Use these directions to add the following information to your page (and check off this action item for the Hall of Fame):

Your website will allow you to: 

Social Media

You can use social media to your advantage during this campaign! Post your fundraising link on TikTok, Facebook, Instagram or any other social media platform you prefer. Check out our "Marketing 101" tab to see all the amazing resources at your disposal.

Please note that it is imperative that you follow these instructions exactly to link your campaign to Facebook. If you don't this may result in funds you raise not being counted in your total


Stock Donations

Stock acceptance form


Reach out to your St. Louis Student Visionaries of the Year Campaign Staff with any questions!


Austin Mckain, Campaign Development Manager - Austin.Mckain@lls.org

David Wettroth, Campaign Development Specialist - David.Wettroth@lls.org 

Alyson Johnson, Campaign Development Director - Alyson.Johnson@lls.org